softEasel and Simply-Scotland.com

softEasel was approached by simply-scotland.com to completely rebrand and redesign their look and their website. The challenge lay in widening the core appeal across a very competitive market without losing it's Scottish identity and becoming twee.

With the holiday season fast approaching and the demand for accommodations across Scotland rising we had a lot to knock into shape in a very short time...

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The site is a holiday accommodations directory covering the length and breadth of Scotland. The site utilises a directory structure and payment gateway. Allowing paid membership for all those advertising a property. Their paid membership allows them to access their listing in the directory and update and edit as they require throughout the year.

As well as the content the "owner" of the page is able to upload photographs to a gallery and if they wish supportive material for their listing in the form of PDF's or Word documents. There listing is tied to a googlemap through category as well as location.
 
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